Resume

Diana Granda

2024

welcome

With a dynamic career in brand growth, marketing and sales ​strategies, I bring extensive experience and a proven track record ​in achieving business objectives and exceeding targets.


Welcome to my career profile and journey.

Objective

As a seasoned Marketing Brand and Sales Specialist, I bring ​extensive expertise in brand development, sales strategies, ​and team leadership. Currently serving as a Brand Manager, I ​aim to leverage my comprehensive knowledge and experience ​to drive team performance, meet business objectives, and ​foster company growth.


With a strategic and creative marketing approach, coupled ​with a proven ability to build robust relationships and exceed ​sales targets, I am committed to contribute significantly to ​achieving your organisational goals.


Core skills

what I offer an organisation

1. strategIC PLANNING

Experienced in developing and implementing comprehensive marketing and brand plans. Proven ability to set short-term and long-term business objectives and ensure they align with overall company goals.


4. BRAND AND PRODUCT MANAGEMENT

Exceptional knowledge of product lifecycle management, new product launches, and product positioning. Demonstrated capability in managing inventory and ensuring alignment with company guidelines.

2. financial management

Proficient in managing marketing, sales, and operational budgets, delivering on key performance indicators, and meeting financial results. Skilled in P&L responsibility and forecasting.

5. CROSS FUNCTIONAL COLLABORATION

Strong ability to build productive relationships across multiple teams - customer development, supply chain, finance, and category teams.

Extensive experience collaborating with various stakeholders for project execution and rollouts.

3. SALES & ACCOUNT MANAGEMENT

Proven track record in driving sales results, managing key customer accounts, and developing promotional strategies. Experience in negotiating and aligning with business strategies.

6. DATA ANALYSIS & REPORTING

Proficient in reviewing and analysing key internal and external information sources to identify trends, challenges, and opportunities. Regular reporting on brand performance and targets.

Main

achievements

P&L Management and KPI Achievement at Shiseido Group

Managed full P&L responsibility, leading to the delivery of financial results as per agreed Key Performance Indicators across various brands at Shiseido Group.


Successful New Product Launches in the Australian Market

Successfully implemented new product launch plans into the Australian market, contributing to net and retail sales growth and increased brand visibility.


Co-leading Brand Marketing Plans for Dove & Love Beauty Planet hair & skincare

Led the development and implementation of the brand marketing plan for Baby Dove and Love Beauty Planet Hair & Skin, achieving both short and long-term business goals.


Successful Launch of Chemist Warehouse Business

Assisted with the successful launch of the Chemist Warehouse Business, setting up product range, pricing, and the rollout of different stands across 200+ doors for Nude by Nature


Awarded Employee of the Year in 2014

Achieved an award as the first Employee of the Year in December 2014, recognizing my exceptional performance and contributions to the business at Nude by Nature.


Mentorship at

Sydney Marketing Society

As a mentor at the Sydney Marketing Society, I've successfully guided university students, leveraging my comprehensive marketing experience to develop their skills and knowledge

Career

history

Cosmax

prestige

brands

BRAND MANAGER

Sydney,

Sep 2021 - Present


  • Manage marketing, sales, and operational budget across all elements of brand development


  • Delivered financial results as per agreed Key Performance Indicators


  • Developed and managed tracking for annual Purchasing Plans for the assigned brand portfolio


  • Implemented new product launch plans into Australian market, contributing to net and retail sales growth

unilever

BRAND MANAGER

Sydney,

Oct 2017 - Sep 2021


  • Led the development and implementation of the brand marketing plan for Love Beauty and Planet ANZ


  • Worked closely with key agencies to lead new project execution plans across
  • Australia & NZ


  • Regularly reported on brand performance and targets, collaborating with channel managers for updates


  • Managed brand’s marketing budget and ensured the alteration of plans if
  • objectives change


nude by

nature

SALES ACCOUNT MANAGER

Sydney,

Apr 2013 - SEPT 2017


  • Developed and maintained strong partnerships with over 25 Pharmacy Banner groups and three wholesalers accounts


  • Managed the API Wholesaler change over to the new charge through account process


LVMH

MARKETING / SUPPLY CHAIN

Sydney,

Feb 2007 -Mar 2013


  • Main point of contact for all consumer and retailer’s requests & queries


  • Built reports for sales teams to track sales and invoiced orders


  • Supported the Sales team of eleven managers in Australia & New Zealand


Personal

Development and Education

DIGITAL MARKETING

RMIT, 2021


LEADERSHIP AND PRINCIPLES OF SELLING

UNILEVER WORKSHOPS, 2018


ADVANCED MARKETING DIPLOMA

SYDNEY INSTITUTE OF TECHNOLOGY 2006



FASHION DESIGN DIPLOMA

EAST SYDNEY TAFE, 2003 - 2004


Personal

attributes

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DETAIL-ORIENTED

Attention to detail in managing complex tasks, like budgeting, forecasting, and executing marketing plans.


RELATIONSHIP BUILDER

Excellent relationship management skills that have built strong partnerships with stakeholders, customers,

and teams.


RESULTS-DRIVEN

Persistent focus on delivering results that meet and exceed business objectives and KPIs.



MENTORSHIP

Commitment to nurturing talent and guiding individuals towards their professional goals.


D.G

DIANA ANGELICA GRANDA

Thank you for taking the time to explore my Resume. With a career built on passion, dedication, and commitment to excellence, I have always aimed to exceed expectations, inspire teams, and drive brand growth. I'd be honored to bring this drive and experience to your organisation. If my skills align with your needs, I welcome the opportunity to connect and elaborate further during an interview.

PLEASE CONTACT ME VIA:

e: dianagranda3984@gmail.com

m: 0412 099 885